E-cigarette Advertising Expenditures Tripled from 2011 to 2012, Study Finds


Electronic cigarette advertising expenditures tripled in the United States from $ 6.4 million in 2011 to $ 18.3 million in 2012, according to a study by RTI International.

The http://ECigBrandstarterkit.com, published in the April issue of American Journal of Preventive Medicine, is the first to comprehensively estimate e-cigarette ad expenditures across media channels in the United States. Researchers analyzed data from leading media companies that systematically track ad expenditures for consumer products in magazines, TV, newspapers, radio and the Internet.

“E-cigarette advertising expenditures are focusing heavily on national markets and TV ads, which will likely increase consumer awareness and use of e-cigarettes,” said Annice Kim, Ph.D., senior social scientist at RTI and co-author of the study.

The study found e-cigarette ad expenditures were highest in magazines and TV and lowest in newspapers and on the Internet. The study found e-cigarette magazine ad expenditures increased from $ 1.4 million in 2011 to $ 10.8 million in 2012, while TV ad expenditures grew from $ 3.2 million to $ 5 million.

Previous research by RTI indicated that adult smokers are receptive to e-cigarette TV ads and report intention to try e-cigarettes after viewing the ads. This research suggests that the increase in e-cigarette ad expenditures, particularly TV ads, will increase the likelihood of awareness and use of e-cigarettes.

The study also found national markets were increasingly targeted; comprising 54.9 percent of e-cigarette ad buys in 2011 and increasing to 87 percent in 2012.

RTI researchers identified more than 80 unique advertised brands; however, blu eCigs, a leading e-cigarette company, accounted for 76.7 percent of all e-cigarette advertising expenditures in 2012.

“Our results suggest that federal-level efforts are needed to track e-cigarette advertising, as the U.S. Federal Trade Commission does not currently require companies to report e-cigarette ad expenditures,” Kim said. “Tobacco companies are required to report their ad expenditures annually to the FTC, but there are no comparable reporting requirements for e-cigarette companies because e-cigarettes are not regulated by the U.S. Food and Drug Administration.”

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UK E-cigarette Market to Grow at a 39.8% CAGR Says a New Research Report at Sandlerresearch.org

Dallas, Texas (PRWEB) May 08, 2014

An e-cigarette/e-vaping device/personal vaporizer/e-nicotine delivery system is a type of electronic inhaler used to simulate tobacco smoking. It contains a heating element that vaporizes the liquid solution, which may be nicotine or a flavored liquid. In short, e-cigarettes are battery-powered nicotine inhalers that are designed to mimic traditional cigarettes.

The e-liquids used in e-cigarettes are available in different flavors such as pink bubble gum, menthol, watermelon, peach, and many more. As yet, the effects of e-cigarettes on the human body are not fully known. However, e-cigarettes are considered less toxic than traditional cigarettes as they produce vapor instead of smoke. They are considered an effective aid in smoking cessation.

Analysts forecast the UK E-cigarette market will grow at a CAGR of 39.8 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the E-cigarette market in the UK for the period 2014-2018. To calculate the market size, the report takes into account revenue generated from sales of e-cigarettes and related products such as cartridges, refills, and e-liquids. The forecast takes into consideration the fact that sales of e-cigarettes during the forecast period are not affected by the sociopolitical and legal dynamics in the UK.

E-cigarette Market in the UK 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the E-cigarette market in the UK landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Region


Key Vendors

    British American Tobacco plc
    Lorillard Inc.
    Nicocigs Ltd.
    Vivid Vapours Ltd.

Purchase E-cigarette Market in the UK 2014-2018 Report @ http://www.sandlerresearch.org/purchase?rname=16884.

Other Prominent Vendors

    Altria Group Inc.
    FIN Branding Group, LLC
    Gamucci Ltd.
    Green Smoke Inc.
    Imperial Tobacco Group PLC
    Logic Technology
    NJOY Inc.
    Reynolds American Inc.
    Vapestick Group Ltd.
    Vapor Corp.
    VMR Products LLC
    Zandera Ltd.

Key Market Driver

    Increased Desire among Consumers to Quit Smoking Tobacco.

Key Market Challenge

    Stringent Government Regulations and Standards.

Key Market Trend

    Changes in Lifestyle and Preferences.

Key Questions Answered in this Report

    What will the market size be in 2018 and what will the growth rate be?
    What are the key market trends?
    What is driving this market?
    What are the challenges to market growth?
    Who are the key vendors in this market space?
    What are the market opportunities and threats faced by the key vendors?
    What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Product Life Cycle Analysis

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

16. Key Vendor Analysis

17. Other Prominent Vendors

18. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology

Exhibit 2: Comparison of E-cigarettes and Traditional Tobacco Cigarettes

Exhibit 3: Global E-cigarette Market 2013-2018 (US$ million)

Exhibit 4: E-cigarette Market in the UK 2013-2018 (US$ million)

Exhibit 5: E-cigarette Market in the UK: Product Life Cycle Analysis 2013

Exhibit 6: Major Advertising and Promotional Expenditure by Market Vendors in the E-cigarette market in the UK from January-December 2013

Exhibit 7: Price vis-à-vis Average Battery Life of E-cigarettes

Explore other new report on Semiconductor & Electronics Market.

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Sandlerresearch.org (http://www.sandlerresearch.org/) is an online market research store for research reports on multiple industries. These reports provide market analysis, trends and opportunities and forecast about industries that helps to make a right decision for the business.